وَإِذْ يَرْفَعُ إِبْرَاهِيمُ الْقَوَاعِدَ مِنَ الْبَيْتِ وَإِسْمَاعِيلُ
And when Abraham and Ishmael were raising the foundations of the House.
Here ‘alam means a proper name, not “knowledge.” A well-known name evokes its specific bearer. The Qur’anic example uses the names of Abraham and Ishmael to identify the persons intended.
Naming is primarily a means of bringing the particular person to mind. The name may also convey an additional rhetorical coloring, such as honor or disparagement, according to its meaning and the context.