«ثم اللفظ المراد به لازم ما وضع له إن قامت قرينة على عدم إرادته فمجاز، وإلا فكناية»
When a term is used for an implication of its established meaning, it is majāz if a contextual indication prevents intending the original sense; otherwise it is kināyah.
In majāz (المجاز), an indication blocks the literal reading while guiding the audience toward a transferred sense. In kināyah (الكناية), an associated meaning is intended but the original sense may still be possible.
This is the chapter's opening distinction, not the complete subsequent taxonomy. Later sections examine metaphor and kināyah in their own right. For now the critical analytical feature is whether there is a literal-blocking context (قرينة مانعة).