A near, familiar simile reveals its likeness almost immediately. A remote, uncommon simile calls for a less expected conceptual transition.
Near: “Cheeks are red like roses.” The colour connection is direct.
Remote: comparing a shifting light with a mirror held by a trembling hand; motion and reflection must be imagined together.
Neither class is intrinsically superior. A simple image can be exceptionally apt; an ingenious but strained remote one can fail rhetorically.