ذَكَرَ الْمَسَاءَ فَتَذَكَّرَ صَوْتَ الْمَطَرِ.
He mentioned the evening and remembered the sound of rain.
Repeated co-occurrence in a gathering, habit, or past experience can create an associative connection in the imagination. The two ideas need not resemble each other by an intrinsic logical property. Their link may rest on shared memory or a familiar cultural sequence.
Such an association should not be projected onto every audience without evidence. It is rhetorically persuasive when the stated context or a well-established convention makes the mental association reasonably available to the listener.