وتتبعها أي بلاغة الكلام وجوه آخر سوى المطابقة والفصاحة، تورث الكلام حسنا
Besides contextual conformity and fasaha, other features follow discourse-balagha and impart further beauty to an utterance.
A key point is that not every literary beautifier belongs to the basic definition of balagha. Some devices enrich discourse after its fundamental requirements have been secured.
Parallel phrasing or a telling contrast may improve an otherwise fitting statement. But ornament cannot compensate for language that fundamentally ignores the hearer's needs.