إِلَّا مَنِ اتَّقَى وَبَرَّ وَصَدَقَ means “except the one who was mindful of Allah, acted well, and spoke truthfully.” The three verbs اتَّقَى, بَرَّ, and صَدَقَ are past-tense forms joined by وَ (“and”).
VirtueIn practical trade
God-consciousnessAvoiding deceit and short measure
GoodnessFairness, considerate behavior, respecting rights
TruthfulnessAccurate claims about price, quality, and defects
The aim is not merely to earn a profit but to do so without surrendering integrity.