فَشَدَّ فَلَمْ يَفْزَعْ بُيُوتًا كَثِيرَةً ۞ لَدَى حَيْثُ أَلْقَتْ رَحْلَهَا أُمُّ قَشْعَمِ
He charged without alarming many households, reaching the place where “Mother Qashʿam”—death—had made her lodging.
Fa-shadda conveys a forceful charge, while fa-lam yafzaʿ suggests that many households were not generally alarmed beforehand. Umm Qashʿam is a conventional epithet for death, not a literal woman. By making death “set down her travelling equipment,” the verse personifies an otherwise abstract outcome.