في غير ما وضعت له
For something other than that for which the word was assigned.
The divergence from ordinary assignment begins here. Use in the established sense is literal; figurative usage must depart from that sense. But departure is necessary, not sufficient.
“Asad” for the animal involves no transfer. “Asad” for a brave person involves a changed intended sense, but still needs a meaningful connection such as courage and an indicator that the word denotes a person rather than the animal.