Three broad states of the hearer matter in informing speech: the hearer is uncommitted and uninformed, hesitant about the judgment, or actively denying it. The appropriate amount of emphasis (taʾkīd) follows those states.
Uninformed: the judgment is presented without prior resistance.
Hesitant: the judgment is understood, but not firmly accepted.
Denying: the hearer rejects the judgment.
The asserted content may remain identical while the structure of its presentation changes to fit the communicative situation.