أو استطرافه
Or presenting it in an unusual and striking way.
Istitrāf aims to make the subject remarkable, surprising or memorable by means of a comparison. The speaker need not be trying chiefly to praise or degrade the subject; the primary purpose is to display it in an uncommon way that captures attention.
The comparison term can be an unusual external occurrence or an image rarely assembled in the mind. A successful unexpected comparison is more than a strange word choice: it reveals a relevant likeness, making the subject's presentation new without severing the logical or imaginative connection.