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The purpose of a simile may instead concern the comparison term.
Normally the comparison term functions as the clearer benchmark by which the subject's quality is understood. In some rhetorical settings the arrangement directs attention back to the excellence or prominence of the comparison term.
Two notable instances are reversed simile, which suggests that the subject actually exceeds its supposed standard in the chosen quality, and demonstrating concern or preoccupation, in which the speaker's choice of image reveals what matters most to them. These are distinct purposes, even though both shift attention away from the usual direction of clarification.