«مَالِكِ يَوْمِ الدِّينِ إِيَّاكَ نَعْبُدُ وَإِيَّاكَ نَسْتَعِينُ»
Master of the Day of Judgment; You alone we worship, and You alone we ask for help. (Qurʾān 1:4–5)
The earlier statements describe Allah in the third person. «إياك» turns directly to Him in address. The change marks a movement from praise and description to immediate supplication and worship.
Recalling divine mercy, lordship, and sovereignty prepares the worshipper for humility and closeness. The advanced object «إياك» also conveys exclusivity: worship and seeking help are directed to Allah alone.
Here iltifāt and fronting for restriction are distinct, complementary rhetorical features.