الكلمة
The word as an expression employed to convey a meaning.
The formulation uses a word as the unit of discussion, but the decisive questions concern its assigned meaning and its particular use. Counting words or attending only to sound will not establish whether the use is literal.
“Asad” is one word, while “I saw a lion shooting” is a complete sentence. The rhetorical classification concerns the intended sense of the word, although the indicator that resolves its sense can occur elsewhere in the sentence.