«أَمَّا بَعْدُ»
Now, to what follows.
The formula “ammā baʿd” marks the move from preliminary praise to the substantive message. Instead of an elaborately constructed metaphorical bridge, a recognized discourse signal indicates the new section.
The source connects the discussion with faṣl al-khiṭāb. The practical rhetorical effect is clear: the listener understands that the opening formalities are over and the main address is beginning.
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Iqtibas, Tadmeen, Aqd, Hall, Talmih and the Art of Literary Openings and Endings
«أَمَّا بَعْدُ»
Now, to what follows.
The formula “ammā baʿd” marks the move from preliminary praise to the substantive message. Instead of an elaborately constructed metaphorical bridge, a recognized discourse signal indicates the new section.
The source connects the discussion with faṣl al-khiṭāb. The practical rhetorical effect is clear: the listener understands that the opening formalities are over and the main address is beginning.