LessonsImaginative and Implicit Metaphor, Reinforcement, and Critiques of al-SakkakiQuiz

اشْتَرَوُا الضَّلَالَةَ بِالْهُدَىٰ
They purchased error in exchange for guidance.

Literal purchasing involves giving up one thing to obtain another. Here the intended meaning is abandoning guidance and choosing error. The shared feature is exchange and preference.

The transferred use of “purchased” establishes the central metaphor. The continuation “their trade gained no profit” sustains the commercial field and strengthens the image. An associated detail may therefore reinforce a figure already introduced.

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The transfer in “purchasing misguidance”

Imaginative and Implicit Metaphor, Reinforcement, and Critiques of al-Sakkaki

اشْتَرَوُا الضَّلَالَةَ بِالْهُدَىٰ
They purchased error in exchange for guidance.

Literal purchasing involves giving up one thing to obtain another. Here the intended meaning is abandoning guidance and choosing error. The shared feature is exchange and preference.

The transferred use of “purchased” establishes the central metaphor. The continuation “their trade gained no profit” sustains the commercial field and strengthens the image. An associated detail may therefore reinforce a figure already introduced.